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1-877-GO-ADVTG (462-3884)
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Dealer Advantage Program Overview

In an effort to grow your business into a stronger and increasingly profitable dealership, Brunswick Dealer Advantage provides you access to valuable products and services that are focused on three core areas: retail customers, your employees, and business operations.

RETAIL FINANCING with Wells Fargo

  • Program designed to increase sales, build consumer relationships and earn money for financing Brunswick products
  • Simple dealer enrollment

WEARABLES AND PROMOTIONAL ITEMS with Threds

  • Clothing and promotional items at special pricing through Brunswick Dealer Advantage
  • Searchable database of thousands of promotional items
  • Monthly item specials posted here and in the Advantage News
  • Custom programs designed to generate additional sales

AUTOMOTIVE DISCOUNTS with GM SUPPLIER PRICING

  • Discounts on most new and unused General Motors vehicles
  • Discounts available for company vehicles and personal vehicles for employees

DENTAL AND VISION CARE DISCOUNTS with VITAL SAVINGS by AETNA

  • Discounts for company employees and family members on dental, vision, wellness and other health-related services through a comprehensive network of approved Aetna providers. Average discounts range from 15-50 percent depending on location, services, demographics, etc.
  • Dramatically reduced individual and family monthly fees.

HEALTHCARE PROGRAM with ADVANTAGECARE

  • Dealers with two or more employees can choose from an array of customizable plans and provider networks to meet their needs.
  • Dealers with more than 10 employees can select up to two plans from which employees can choose.

EMPLOYEE PURCHASE PROGRAM with LIFEFITNESS® & MARINE

  • Employees receive discounts on a wide range of Life Fitness fitness equipment.
  • Employees receive discounted pricing on Brunswick boats and engines for personal use. 

RETIREMENT PLANNING SERVICES with AXA® EQUITABLE†

  • Favorable pricing on retirement program services fees
  • Access to advisory services, including employee communications, to tailor retirement programs to dealers' needs

†AXA Equitable is AXA Equitable Life Insurance Company (NY, NY). Securities are offered through an affiliate, AXA Advisors, LLC. AXA Equitable and AXA Advisors® are not affiliated with any of the other companies mentioned within this website.

COLLEGE SCHOLARSHIPS with BRUNSWICK CORPORATION DEALER SONS and DAUGHTERS SCHOLARSHIP PROGRAM

  • Dealers can offer the sons and daughters of eligible employees the opportunity to qualify for $2,000 scholarships

TECHNOLOGY PRODUCTS with CDW®

  • Discounts off retail pricing on a wide variety of technology products for your personal use.

BUSINESS INSURANCE with Arthur J. Gallagher and Co. 

  • Property and Casualty and Workers' Compensation insurance at preferred pricing
  • Superior coverage underwritten by AIG
  • CREDIT CARD PROCESSING with US BANK®

    • Discounted rated on transation fees†
    • Access to a wide variety of business-oriented credit card services

    †Discount level for this program varies by dealer eligibility level.

    OFFICE SUPPLIES AND PRINTING with STAPLES®

    • Discounts off of retail pricing on over 30,000 office products.
    • Approximately 350 custom print products available for customization.

    PAYROLL AND TAX ADMINISTRATION with ADP®

    • Reliable payroll and tax administration services at reduced retail rates
    • Streamline tax processing and potentially limit liability

    SUCCESSION PLANNING with AXA Advisors LLC†

    • Favorable pricing on succession planning fees
    • Access to advisory services to tailor business transfer plans specific to business needs
    • Help ensure the future success of your business

    †AXA Equitable is AXA Equitable Life Insurance Company (NY, NY). Securities are offered through an affiliate, AXA Advisors, LLC. AXA Advisors are not affiliated with any of the other companies mentioned within this document.

    SMALL PACKAGE SHIPPING with UPS

    • Discounted pricing on small package shipping services

    TECHNOLOGY PRODUCTS with CDW®

    • Discounts off retail pricing on a wide variety of technology products

    WIRELESS SERVICE with SPRINT®

    • Discounted rates for business services and employees and family members


    Program availability and level of discount may vary by dealer Brunswick Dealer Advantage eligibility criteria. For more information, contact a Brunswick Dealer Advantage Specialist to see how you can harness the strength of the Brunswick dealer network.