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Dealer Advantage Programs Overview

In an effort to grow your business into a stronger and increasingly profitable dealership, Brunswick Dealer Advantage provides you access to valuable products and services that are focused on three core areas: retail customers, your employees, and business operations.

WEARABLES AND PROMOTIONAL ITEMS with Threds

  • Clothing and promotional items at special pricing through Brunswick Dealer Advantage
  • Searchable database of thousands of promotional items
  • Monthly item specials posted here and in the Advantage News
  • Custom programs designed to generate additional sales

AUTOMOTIVE DISCOUNTS with GM SUPPLIER PRICING

  • Discounts on most new and unused General Motors vehicles
  • Discounts available for company vehicles and personal vehicles for employees

EMPLOYEE BENEFITS PROGRAM with SYNERGY BENEFITS

  • Benefits range from Life Insurance, to disability insurance, dental coverage, and more- all at specially negotiated group rates.

EMPLOYEE PURCHASE PROGRAM with MARINE & BILLIARDS

  • Employees receive discounted pricing on Brunswick boats and engines for personal use.
  • Employees can choose from a wide array of Brunswick and CONTENDER brand pool tables and equipment at special employee pricing.

PERSONAL AUTO AND HOME INSURANCE with AVIVA TRADERS

  • Preferred Discounted Group Rates
  • True Accident forgiveness protection available

RETIREMENT PLANNING SERVICES with SYNERGY BENEFITS

  • Favorable pricing on retirement program services fees
  • Access to advisory services, including employee communications, to tailor retirement programs to dealers' needs

SCHOLARSHIP with BRUNSWICK CORPORATION DEALER SONS & DAUGHTERS SCHOLARSHIP PROGRAM  

  • Dealers can offer the sons and daughters of eligible employees the opportunity to qualify for $2,000 scholarships

Technology Products with CDW®

  • Discounts off retail pricing on a wide variety of technology products for your personal use.


BUSINESS INSURANCE from Arthur J. Gallagher & Co.

  • Receive increased coverage limits!
  • Streamline your claims administration process!
  • All while generating potential savings with an exclusive reduced rate!

SUCCESSION AND FINANCIAL PLANNING with SYNERGY FINANCIAL

  • Favorable pricing on succession planning fees
  • Access to advisory services to tailor business transfer plans specific to dealers’ needs
  • Help ensure the future success of your business

TECHNOLOGY PRODUCTS with CDW®

  • Discounts off retail pricing on a wide variety of technology products

Program availability and level of discount may vary by dealer Brunswick Dealer Advantage eligibility criteria. For more information, contact a Brunswick Dealer Advantage Specialist to see how you can harness the strength of the Brunswick dealer network.