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Dealer Advantage Program Overview

In an effort to grow your business into a stronger and increasingly profitable dealership, Brunswick Dealer Advantage provides you access to valuable products and services that are focused on three core areas: retail customers, your employees, and business operations.

EXTENDED SERVICE CONTRACTS with MERCURY PRODUCT PROTECTION

  • Give customers peace of mind beyond the manufacturer's original warranty
  • Revenue generating opportunity for the dealership


NEW/USED BOAT & ENGINE LEAD SOURCE with iboats.com

  • Leading the marine industry with up to 4,000,000 visitors per month
  • Most cost effective leads through New Boat Showroom™, New Engine Showroom™, Pre-owned Classifieds

RETAIL CATALOG/ INTERNET PARTS AND ACCESSORIES through BoatingStore

  • Provide customers a full complement of marine parts and accessories
  • Create an additional revenue stream for your business

WEARABLES AND PROMOTIONAL ITEMS with Threds

  • Clothing and promotional items at special pricing through Brunswick Dealer Advantage
  • Searchable database of thousands of promotional items
  • Monthly item specials posted here and in the Advantage News
  • Custom programs designed to generate additional sales

WEB SITE AND LEAD MANAGEMENT SOLUTIONS with Channel Blade Technologies™

  • Increase sales leads
  • Drive in-store traffic
  • Grow your business

AUTOMOTIVE DISCOUNTS with GM SUPPLIER PRICING

  • Discounts on most new and unused General Motors vehicles
  • Discounts available for company vehicles and personal vehicles for employees

EMPLOYEE BENEFITS PROGRAM with SYNERGY BENEFITS

  • Benefits range from Life Insurance, to disability insurance, dental coverage, and more- all at specially negotiated group rates.

EMPLOYEE PURCHASE PROGRAM with BILLIARDS

  • Employees can chose from a wide array of Brunswick and CONTENDER brand pool tables and equipment at special employee pricing.

PERSONAL AUTO AND HOME INSURANCE: AVIVA TRADERS

  • Preferred Discounted Group Rates
  • True Accident Forgiveness Protection available

RETIREMENT PLANNING SERVICES with SYNERGY BENEFITS

  • Favorable pricing on retirement program services fees
  • Access to advisory services, including employee communications, to tailor retirement programs to dealers' needs

SCHOLARSHIPS with BRUNSWICK CORPORATION DEALER SONS & DAUGHTERS SCHOLARSHIP PROGRAM

  • Dealers can offer the sons and daughters of eligible employees the opportunity to qualify for $2,000 scholarships.

TECHNOLOGY PRODUCTS with CDW®

  • Discounts off retail pricing on a wide variety of technology products for your personal use.

BUSINESS INSURANCE with ARTHUR J. GALLAGHER & CO.

  • Comprehensive property and casualty insurance coverage from an A rated carrier
  • Access to an exclusive rate structure that will potentially generate significant savings per line of coverage

CERTIFICATION with BRUNSWICK CORPORATION

  • Enhance customer satisfaction and improve your business's profitability through implementation of the industry's best practices.
  • By achieving Brunswick certification, Platinum level dealers are also eligible for multi-year dealer agreements.

SUCCESSION AND FINANCIAL PLANNING with SYNERGY FINANCIAL

  • Favorable pricing on succession planning fees
  • Access to advisory services to tailor business transfer plans specific to dealers’ needs
  • Help ensure the future success of your business

TECHNOLOGY PRODUCTS with CDW®

  • Discounts off retail pricing on a wide variety of technology products

PROFESSIONAL UNIFORMS from ARAMARK®

  • Help your dealership project a professional appearance with employee uniforms at competitive prices from ARAMARK.

20 GROUP PARTICIPATION with SPADER BUSINESS MANAGEMENT

  • Discounted rates on set up fees†.
  • Share information and learn best practices from non-competitive peers in the marine industry.

†Discount level for this program varies by dealer eligibility level.


Program availability and level of discount may vary by dealer Brunswick Dealer Advantage eligibility criteria. For more information, contact a Brunswick Dealer Advantage Specialist to see how you can harness the strength of the Brunswick dealer network.