News

06/18/2007

We are excited to announce the addition of three new Internet-related dealer programs available through Brunswick Dealer Advantage. More than 1000 Brunswick dealers already participate in online advertising with these and similar vendors. One of the goals of Brunswick Dealer Advantage is to make this medium more affordable so that Brunswick dealers can enjoy even more of a presence with this targeted audience.

BoatTrader.com — Classified Advertising
Channel Blade Technologies™ — Website and Lead Management Solutions
iboats.com — New/Used Boat and Engine Lead Source

Naturally, introduction of these three programs is not an invitation to encourage dealers to sell new boats around the world. Each dealer should still adhere to the terms of their agreements by brand. However, when used in accordance with those agreements, this medium may significantly increase dealer sales.

For a complete list of the details of each program including specific discounts and savings, please visit our website at www.brunswickdealeradvantage.com or call the appropriate provider. Here is a synopsis of what you can expect:

BoatTrader.com — Classified Advertising

As you know, the Internet gives dealers an affordable and efficient method of reaching qualified prospects. BoatTrader.com specializes in new and used boat listings online. The site boasts an average of 1.6 million visitors per month conducting an average of seven million searches for new and used boats.

Features
• Largest marine classified site on the Internet.
• An average of 1.6 million visitors conducting an average of 7 million searches per month.
• In 2006, research showed more than 23% of the leads from the site bought a new/used boat during the 12 month measurement window (40% were new).
• On average, BoatTrader.com dealer participants receive 11 sales leads per week.
• Dealers can update inventory listings from any computer at any time.
• Each account is assigned a representative who will contact the dealership at regular intervals.

Benefits
• New account activation fee is waived.
• 12% reduction in weekly fee to dealers.
• Free dealership spotlight banner.
• Additional 10% discount available if total payment is received upfront for the entire year.

Existing customers to BoatTrader.com can contact the company as a Brunswick Dealer Advantage dealer to take advantage of the reduced weekly rate and free spotlight banner. For more information, dealers can call a Brunswick Dealer Advantage Specialist at 1-877-GO-ADVTG (462-3884). To register, call BoatTrader.com’s Dealer Advantage representative at (877) 833-8213.


Channel Blade Technologies™ — Website and Lead Management Solutions

More than 2,000 dealership locations worldwide already take advantage of Channel Blade’s award-winning Website and lead management solutions: Footsteps™ and eXceleratePro™. These easy-to-use, cost-efficient solutions are designed to increase sales leads and in-store traffic to drive sales with the support of Channel Blade’s world-class education programs.

Web Features
• Exclusive Brunswick Dealer Advantage designs – Custom sites also available.
• Content management tool – Update images and inventory; add custom pages and more.
• Inventory distribution – Send your inventory automatically to numerous advertising portals.
• Dealer management system integration – Eliminate data re-entry.
• Intuitive and persuasive designs – Generate more leads, faster.


Lead Management through Footsteps
• Online and offline lead management – Manage all Internet, phone, boat show and mail leads in one place.
• Customer profile management – Insert notes, details, important reminders and more.
• Daily planner – Monitor automated and customizable follow-up activities.
• Website integration – Know what your customers are shopping for.
• Email marketing campaign management – Run targeted campaigns quickly.

Registered Brunswick Dealer Advantage dealers receive reduced pricing for Website and lead management solutions. The silver level also includes product data for your site for up to three brands. The gold level features these benefits, plus 50% off for on-site education, as well as lead and inventory integration with IDS. In addition, the platinum level Website package includes introduction of all product data for as many Brunswick brands as you carry, as well as premium support. Dealers who already are Channel Blade clients may also be eligible for these benefits.

To register, please call Channel Blade at (866) 233-8300. For more information, call a Brunswick Dealer Advantage Specialist at 1-877-GO-ADVTG (462-3884) or visit us online at www.brunswickdealeradvantage.com.

iboats.com — New/Used Boat and Engine Lead Source

iboats.com features comprehensive new boat and engine data for one-stop consumer research instantly delivering sales leads to your dealership with world-class classified listings to serve pre-owned boat shoppers and sell your pre-owned inventory. In addition to these consumer-friendly new and used boat search capabilities, iboats.com is the largest retailer of marine parts and accessories on the internet with up to four million visitors per month and an active, on-line forum community in excess of 90,000 members. iboats.com helps consumers gather the information they need and to deliver local, quality sales leads to your dealership.

Features
• New Boat and Engine Showrooms one-stop customer information source and lead generator.
• No data entry required. Current model year product information including manufacturer specification and photos of new boats and engines maintained by iboats.com
• The iboats.com network gets up to 4,000,000 visitors per month!
• New Boat leads only go to local participating dealer to initial zip code entered by customer (designed to discourage online price shopping).
• Unlimited pre-owned and new non-current listings in the iboats.com Classifieds for participating dealers.
• iboats.com provides each dealer a toll-free number and 100 minutes of pre-paid incoming minutes.
• Dealer can highlight specific new boats or engines in the dealer spotlight.

Benefits
New Boat Showroom – includes Classifieds
• Silver dealers (10% discount)
• Gold dealers (15% discount)
• Platinum dealers (20% discount)
New Engine Showroom stand alone - includes Engine Classifieds
• Silver dealers (10% discount)
• Gold dealers (15% discount)
• Platinum dealers (20% discount)
New Engine Showroom™ add on
• Reduced rate for adding the New Engine Showroom to the New Boat Showroom

Through Brunswick Dealer Advantage, current iboats.com customers have the ability to take advantage of these rates. Other services including Website design and development, a virtual internet marine parts and accessories store and more are available through iboats.com.

To register, call iboats.com’s Dealer Advantage representative at (800) 589-0701 and select “sales.” To register via the Internet, visit www.iboats.com/dealers/bda/.

For more information, dealers can call a Brunswick Dealer Advantage Specialist at 1-877-GO-ADVTG (462-3884) or online at www.brunswickdealeradvantage.com.

In Summary
The Internet is changing the way we do business. We are excited to be able to offer you more affordable ways to leverage this medium. With more than 1000 dealers already participating in third party portals, we anticipate even greater representation of Brunswick brands on the best trafficked sites available thanks to Brunswick Dealer Advantage.

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