News07/26/2007Brunswick Introduces Dealership Certification Program
Brunswick Introduces Dealership Certification Program Aimed at Increasing Dealership Profitability LAKE FOREST, Ill. July 27, 2007 -- Brunswick has developed a comprehensive marine dealership certification program designed to help dealerships improve their businesses and make more money. This program gives dealerships access to proven practices they can implement to significantly improve their profitability. Brunswick's certification program builds on the set of profit-enhancing tools the company offers to its dealers through Brunswick Dealer Advantage. “Certification is important to Brunswick as there is a strong correlation between certification and improvements in market share, customer satisfaction and dealer profitability,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “Improved customer satisfaction makes us more competitive with other luxury and recreational alternatives. And by employing best practices identified through the certification process, our dealers will provide their customers with a better ownership experience, which ultimately will help our dealerships generate increased sales and profits.” Brunswick will use the Marine Industry Dealership Certification (MIDC) program as the foundation for its effort. “Our certification program is designed for small and large dealerships alike,” said Brunswick Director of Dealer Certification Ed Boncek. “And it complements both MIDC certification and the existing certification programs some of our brands have in place. We are now able to provide dealers with several certification levels to fit their variety of needs.” Brunswick brands with active dealer certification programs include Sea Ray, Boston Whaler, Mercury Marine and US Marine. Brunswick's goal is to reach a larger number of dealers by starting with the MIDC program and adding several enhancements to achieve a level of certification that is more comprehensive than the industry's program, but less complex than its Master Dealer and Pro Dealer programs. Dealers who complete the Brunswick program will satisfy both industry and Brunswick certification requirements, eliminating any need for dealers to have to go through multiple certification programs. Brunswick will hold regional workshops during the fall which will provide dealers with the guidelines for certification. Launch meetings will be held Sept. 19-20 in Nashville, Tenn.; Sept. 27-28 in Orlando, Fla.; Oct. 23-24 in Chicago; Nov. 1-2 in Las Vegas and Nov. 14-15 in Atlantic City, N.J. Registration information will available at Brunswick brands' annual dealer meetings and posted on www.brunswickdealeradvantage.com. To further encourage certification, dealers who complete Brunswick's dealer certification program will be eligible for multi-year dealer agreements with the Brunswick boat brands they carry as well as other benefits. “Certification is a perfect complement to Brunswick Dealer Advantage,” said Dealer Advantage Director Betsy Lazzara. “Both programs have the same goal in mind – dealership profitability. Dealers who are already certified will attest to the fact that the investment in certification is recovered quickly through business efficiencies. Certification is good for the customer, good for the dealer, and ultimately good for the industry. “ Dealers can learn more about Brunswick dealer certification by visiting www.brunswickdealeradvantage.com or by calling 1-877 GO-ADVTG (462-3884). About Brunswick Contact: Dan Kubera |